hellotaste

Enjoyment without compromise is what many nutrition-conscious consumers are looking for. Food should be fun, but it should also fit their goals. hellotaste founders Joella Feldhues and Jesko Dannemann saw a clear opportunity in classic sauces such as ketchup and mayonnaise. If barbecuing can be balanced, why add so much sugar to the plate? In 2020, they developed their first sauces with their team. Today, the range includes ketchups and mayonnaises, dressings, sweet sauces and high-protein, low-calorie snacks. They deliver the familiar flavour people love, often with up to 80% fewer calories, and are available through grocery retailers and the company’s own online shop.