Ohso Lecker
Kalorienreduzierte Saucen
We believe that individual ideas can turn into a mass movement.
We believe in passionate, visionary entrepreneurs.
We believe in the power of green food brands as the love brands of tomorrow.
We know all about love brands: Our sister company Katjes is not only writing success stories as a brand, it is also a pioneer for green food: Since 2016, all Katjes products have been vegetarian, and by now, the majority of the product range is vegan.
Therefore, we primarily invest in innovative food concepts that bring joy to people and revolutionize the food industry. With our expertise and the Katjes Group network, we create charismatic brands: future-ready brands for a future-ready lifestyle.
Gut health, clean eating and low calorie diets: Healthy nutrition is individual. And self-determination is a massive trend in food culture. Everybody individually defines indulgence. With our portfolio, we want to help provide individual solutions for every individual.
A healthy lifestyle creates a healthy planet. That’s true. A reduced consumption of CO2-intensive foods, such as meat or cow’s milk, also allow our planet to breathe easier in the long run. The brands in our portfolio are working on the development of innovative products that sustainably save resources and help each individual change their own diet with joy and ease.
Change doesn’t happen overnight. If you want to achieve real change, you also have to create real alternatives. That is the goal of our investments. We focus on food innovations that address people’s needs: Pleasure without sacrifice, ecological action without the moral pointing finger. If we work together to flip the switch in our minds, we can leave green footprints in the long run.
Gut health, clean eating and low calorie diets: Healthy nutrition is individual. And self-determination is a massive trend in food culture. Everybody individually defines indulgence. With our portfolio, we want to help provide individual solutions for every individual.
A healthy lifestyle creates a healthy planet. That’s true. A reduced consumption of CO2-intensive foods, such as meat or cow’s milk, also allow our planet to breathe easier in the long run. The brands in our portfolio are working on the development of innovative products that sustainably save resources and help each individual change their own diet with joy and ease.
Change doesn’t happen overnight. If you want to achieve real change, you also have to create real alternatives. That is the goal of our investments. We focus on food innovations that address people’s needs: Pleasure without sacrifice, ecological action without the moral pointing finger. If we work together to flip the switch in our minds, we can leave green footprints in the long run.
With the acquisition of Genius, UK market leader in ready-made baked goods, we completed our first majority investment in 2022 – an important step for us as a VC. In the future, we will continue to be open to investments of this kind in order to help shape the future of the food industry with full power. But: The majority of our investments are smaller and as individual as the ideas and founders behind them.
We invest in people and added value, not a cookie-cutter approach.
For a successful investment, the person behind the idea comes first. If the founders fit our philosophy, the first step is already completed. If the mentality then matches the mission to take green food to a new level – perfect! Just contact us with your pitch deck and we’ll figure out if we’re the next perfect match together.
To ensure that our investment is crowned with success, we analyze where Katjes Greenfood can offer a real added value. Here are a few things that are decisive for this:
You identify with our mission: Green food is future food!
With our sister company Katjes by our side, we can offer the experience of over 70 years in the food industry. As a strong and award-winning brand with a sense of sustainable action and an international strategy, we take brands and products to the next level.
»Katjes Greenfood was just a good human fit. Together, we will continue to develop our brand and create a new, healthier standard for ketchup and other gravies even faster. You can already look forward to our brand relaunch, which we are currently working on together.«
Joella & Jesko – Founding Team
»Superfoods need super partners: With Katjes Greenfood, we have gained broad know-how and have been able to further develop our company holistically. From optimizing our products to internal marketing and financial processes – sparring at its best!«
Albana – Founder
»Our gastro concept quickly became a complete success. With the investment, however, we went one step further: Katjes Greenfood has worked with us to develop products for food retail, supported us on issues such as distribution and packaging, and made many important contacts.«
Leandro – Co-Founder
»With Katjes Greenfood, we were able to take our business, vegan dog food, to a new level. In addition to advice on branding, we sought support especially on financial topics and very successfully implemented two crowdfunding campaigns on this basis.«
Tessa & Valerie – Founding Team
»Healthy muesli made from regional ingredients has been a largely unknown product in the United States in the past. Along with Katjes Greenfood, we’ve managed to make both muesli and our Seven Sundays brand truly synonymous with healthy breakfast.«
Hannah & Brady – Founding Team
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