We believe that individual ideas can turn into a mass movement.
We believe in passionate, visionary entrepreneurs.
We believe in the power of green food brands as the love brands of tomorrow.
We know all about love brands: Our sister company Katjes is not only writing success stories as a brand, it is also a pioneer for green food: Since 2016, all Katjes products have been vegetarian, and by now, the majority of the product range is vegan.
Therefore, we primarily invest in innovative food concepts that bring joy to people and revolutionize the food industry. With our expertise and the Katjes Group network, we create charismatic brands: future-ready brands for a future-ready lifestyle.
High-protein, clean eating and low calorie diets: Healthy nutrition is individual. And sometimes eating healthy means allowing yourself to enjoy the occasional treat – Balance is the key! Today, self-determination is a massive trend in food culture. Everybody individually defines indulgence. With our portfolio, we want to help provide individual solutions for every individual.
A healthy lifestyle creates a healthy planet. That’s true. A reduced consumption of CO2-intensive foods, such as meat or cow’s milk, also allow our planet to breathe easier in the long run. The brands in our portfolio are working on the development of innovative products that sustainably save resources and help each individual change their own diet with joy and ease.
Change doesn’t happen overnight. If you want to achieve real change, you also have to create real alternatives. That is the goal of our investments. We focus on food innovations that address people’s needs: Pleasure without sacrifice, ecological action without the moral pointing finger. If we work together to flip the switch in our minds, we can leave green footprints in the long run.
High-protein, clean eating and low calorie diets: Healthy nutrition is individual. And sometimes eating healthy means allowing yourself to enjoy the occasional treat – Balance is the key! Today, self-determination is a massive trend in food culture. Everybody individually defines indulgence. With our portfolio, we want to help provide individual solutions for every individual.
A healthy lifestyle creates a healthy planet. That’s true. A reduced consumption of CO2-intensive foods, such as meat or cow’s milk, also allow our planet to breathe easier in the long run. The brands in our portfolio are working on the development of innovative products that sustainably save resources and help each individual change their own diet with joy and ease.
Change doesn’t happen overnight. If you want to achieve real change, you also have to create real alternatives. That is the goal of our investments. We focus on food innovations that address people’s needs: Pleasure without sacrifice, ecological action without the moral pointing finger. If we work together to flip the switch in our minds, we can leave green footprints in the long run.
With the acquisition of Genius, UK market leader in ready-made baked goods, we completed our first majority investment in 2022. A very important step for us to successfully shape the food industry with similar investments in the future.
Our contribution, to maximize the full potential of a brand, unfolds best with scale-ups as well as established players.
But no matter if start-up, scale-up or establisehd company – We invest in potential and added value, not a cookie-cutter approach.
To identify, if a company is a good match for Katjes Greenfood, we look at the following criteria:
To ensure that our investment is crowned with success, we analyze where Katjes Greenfood can offer a real added value. Here are a few things that are decisive for this:
With our sister company Katjes by our side, we can offer the experience of over 70 years in the food industry. As a strong and award-winning brand with a sense of sustainable action and an international strategy, we take brands and products to the next level.
»Katjes Greenfood was just a good human fit. Together, we will continue to develop our brand and create a new, healthier standard for ketchup and other gravies even faster. You can already look forward to our brand relaunch, which we are currently working on together.«
Joella & Jesko – Founding Team
»Our gastro concept quickly became a complete success. With the investment, however, we went one step further: Katjes Greenfood has worked with us to develop products for food retail, supported us on issues such as distribution and packaging, and made many important contacts.«
Leandro – Co-Founder
»With Katjes Greenfood, we were able to take our business, vegan dog food, to a new level. In addition to advice on branding, we sought support especially on financial topics and very successfully implemented two crowdfunding campaigns on this basis.«
Tessa & Valerie – Founding Team
»Healthy muesli made from regional ingredients has been a largely unknown product in the United States in the past. Along with Katjes Greenfood, we’ve managed to make both muesli and our Seven Sundays brand truly synonymous with healthy breakfast.«
Hannah & Brady – Founding Team
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