Greenfood is Future Food

Turning innovative food concepts into the love brands of tomorrow
• OUR PORTFOLIO • OUR PORTFOLIO • OUR PORTFOLIO • OUR PORTFOLIO

Shaping the Future of Food

We believe that individual ideas can turn into a mass movement.

We believe in passionate, visionary entrepreneurs.

We believe in the power of green food brands as the love brands of tomorrow.

Genius
Glutenfreie Backwaren

mymuesli
Individualisierte Bio-Müslis

Rainforest
Superfood Acai

Haferkater
Die Haferspezialisten

Vegdog
Veganes Hundefutter

Cookie Bros
Innovative Sweets & Eis

Pink Albatross
Veganes Eis

hellotaste
Kalorienreduzierte Saucen

Unmilk
Pflanzliche Milchalternativen

Up to Good
Natürlicher Energydrink

• OUR APPROACH • OUR APPROACH • OUR APPROACH • OUR APPROACH

A Love Brand Story

We know all about love brands: Our sister company Katjes is not only writing success stories as a brand, it is also a pioneer for green food: Since 2016, all Katjes products have been vegetarian, and by now, the majority of the product range is vegan.

Therefore, we primarily invest in innovative food concepts that bring joy to people and revolutionize the food industry. With our expertise and the Katjes Group network, we create charismatic brands: future-ready brands for a future-ready lifestyle.

We place particular emphasis on the following criteria when working with portfolio companies:

Future Food

High-protein, clean eating and low calorie diets: Healthy nutrition is individual. And sometimes eating healthy means allowing yourself to enjoy the occasional treat – Balance is the key! Today, self-determination is a massive trend in food culture. Everybody individually defines indulgence. With our portfolio, we want to help provide individual solutions for every individual.

Healthy Planet

A healthy lifestyle creates a healthy planet. That’s true. A reduced consumption of CO2-intensive foods, such as meat or cow’s milk, also allow our planet to breathe easier in the long run. The brands in our portfolio are working on the development of innovative products that sustainably save resources and help each individual change their own diet with joy and ease.

Sustainable Economy

Change doesn’t happen overnight. If you want to achieve real change, you also have to create real alternatives. That is the goal of our investments. We focus on food innovations that address people’s needs: Pleasure without sacrifice, ecological action without the moral pointing finger. If we work together to flip the switch in our minds, we can leave green footprints in the long run.

• IS IT A MATCH? • IS IT A MATCH? • IS IT A MATCH? • IS IT A MATCH? • IS IT A MATCH? • IS IT A MATCH?

This is how we make sure we’re surfing the same wave from the very start: Our matchmaking process

With the acquisition of Genius, UK market leader in ready-made baked goods, we completed our first majority investment in 2022. A very important step for us to successfully shape the food industry with similar investments in the future.

Our contribution, to maximize the full potential of a brand, unfolds best with scale-ups as well as established players.

But no matter if start-up, scale-up or establisehd company – We invest in potential and added value, not a cookie-cutter approach.

For our joint success you will both receive financial support and know-how!

With our sister company Katjes by our side, we can offer the experience of over 70 years in the food industry. As a strong and award-winning brand with a sense of sustainable action and an international strategy, we take brands and products to the next level.

• OUR TEAM • OUR TEAM • OUR TEAM • OUR TEAM • OUR TEAM • OUR TEAM

Get to know: Das Katjes Greenfood Team

CMO

Dr. Jesko Thron

get in touch

CFO

Marius Rodert

get in touch

Manager Finanzen & Controlling

Philipp Kögler

get in touch