Up to Good

Energy for body, mind and environment. That is the goal of Up to Good, the energy drink that not only wakes up consumers, but also the industry: The company is fighting food waste by not discarding the main ingredient, the coffee cherry – this is the pulp that is found around the coffee bean – but instead turning it into a delicious refreshing drink by means of upcycling. In addition to the environmental benefits, a can of Up To Good contains significantly less sugar than comparable products – without sacrificing taste. Through direct and fair trade, Up to Good, founded in 2020 by Lars Oltmanns, also provides independent small farmers in Latin America with an important additional income.



Lars Oltmanns


Los Angeles/Atlanta, USA