Up to Good
Energy for body, mind and environment. That is the goal of Up to Good, the energy drink that not only wakes up consumers, but also the industry: The company is fighting food waste by not discarding the main ingredient, the coffee cherry – this is the pulp that is found around the coffee bean – but instead turning it into a delicious refreshing drink by means of upcycling. In addition to the environmental benefits, a can of Up To Good contains significantly less sugar than comparable products – without sacrificing taste. Through direct and fair trade, Up to Good, founded in 2020 by Lars Oltmanns, also provides independent small farmers in Latin America with an important additional income.